Citizen, a pioneer in watchmaking and innovative technology, promotes excellence and creativity with a deep-rooted respect for craftsmanship. In 1976, Citizen invented Eco-Drive Technology, a simple yet revolutionary concept, harnessing the power of light from natural or artificial light and converting to energy. Not only does this create a watch that never needs a battery, it uses a renewable natural resource that doesn’t fill our landfills with discarded watch batteries. Our name speaks to our belief of inclusion with a multi-cultural mindset to create timepieces that can be enjoyed by citizens all over the world.