Paving the way for Swiss watch brands since 1853, Tissot was founded in the Swiss mountains and continues to pioneer craftsmanship with its innovative state of mind. Constantly staying true to its slogan ‘Innovators by Tradition’, Tissot respect their heritage by refusing to compromise on the unquestionable quality of Swiss watchmaking. Tissot has been named Official Timekeeper and Partner of many disciplines, including Basketball with the NBA, Cycling with the Tour de France and Motorsports with MotoGP to name a few. Thanks to its continuous ability to innovate and to reach all types of audience, every year Tissot sells more than four million watches worldwide.